Case Study: Suncor Fort Hills Project
How a Behavior-Based Safety System Brought Structure, Accountability, and Real-Time Insight to One of Canada’s Largest, Most Complex Worksites
The Challenge
Suncor was managing a massive operation:
- 12,000 workers
- Over 200 different contractors
- Each with their own systems, culture, and way of working
The core question:
How does Suncor influence behavior and performance across such a fragmented workforce—safely, efficiently, and consistently?
Solution
We deployed our Behavior-Based Safety (BBS) system through eTracker to bring structure, visibility, and accountability at scale.
What we delivered:
- A platform that captured 60,000+ engagements per month
- Overnight processing of all data—no backlog, no bottlenecks
- Real-time analytics dashboards with clear visuals: pie charts, graphs, and KPIs tailored for each contractor, department, and craft
- Automated distribution of insights to decision-makers across the site
- A closed feedback loop—workers saw their input led to visible, timely action
This wasn't just data collection. It became a culture driver:
- Workers shared insights with their crews
- Teams collaborated on how to shift behavior and improve safety
- Everyone could see their impact—immediately and clearly
Achievements
- Helped Suncor stay on track: closer to cost and on-time delivery
- Recognized with three separate safety awards, including:
- The Extraordinary Engagement Award
- An award from Suncor
- A top honor from the Construction Owners Association
Bottom Line
We didn’t just help manage the chaos. We turned it into a system of continuous engagement, smart decisions, and real results.