About JW Toups
Founded in 1976 in Thibodaux, Louisiana, JW Toups was built on the belief that people—not policies—are the true engine of performance. After four decades of work across five continents, we’ve learned that when you shift from control to stewardship, everything changes. BootLink helps organizations build human-centered ecosystems where variation fuels innovation, trust drives execution, and pride returns to work.
John Toups
CEO
John W. Toups is the driving force behind our company’s success. His commitment to safety and performance improvement has earned him numerous awards, including the State of Louisiana's “Small Business Person of the Year” and Exxon's "Global Culture Change Award." His creation of the eTracker System has revolutionized workplace safety and productivity by giving workers a voice in daily operations.
What We Do
Improve Safety
We turn safety from compliance to clarity, capturing teachable moments fueled by awareness and psychological safety that increases organizational capacity and the technology to leverage it.
Boost Employee Engagement
We help your leadership shift from control to stewardship—providing the clarity, tools, and structure your teams need to turn variation into insight, and insight into innovation.
Branding & Campaigns
We offer pre-designed or custom campaigns to improve safety, productivity, and brand recognition.
Increase Productivity
We help companies increase productivity through a daily rhythm of focus on barriers and constraints and the processes of work where awareness of variation turns into collaboration, innovation, and market leadership.
Reduce Turnover
Our Worker Experience programs help you create a positive work environment, reducing turnover and attracting talent.
Reimagine Leadership
We help companies transition from command-and-control systems to a human-centered ecosystem that unlocks the full potential of their workforce. This shift enables innovation, pride, and performance to flourish—meeting the demands of today’s changing workplace with purpose and power.
Why Choose Us?
Because It’s Time to Move from Outdated Leadership to Human-Centered Stewardship
The evidence is clear: the energy and construction industries are at a crossroads. Productivity has plateaued, engagement is declining, and the talent pipeline is drying up. High turnover, escalating safety incidents, and alarming mental health trends are not isolated issues—they’re urgent signals that the old management playbook of command-and-control is failing your people and jeopardizing your future.
At JW Toups, we know true leadership means stewardship. That’s why we’ve developed BootLink, a human-centered ecosystem designed to help leadership unlock the true potential of every worker. Grounded deeply in neuroscience, Deming’s systems thinking, and proven behavioral insights, our intuitive framework creates measurable, immediate improvements in safety, productivity, and morale—transforming job sites into environments of pride, purpose, and sustained high performance.
Your business is ready. Your people are counting on it. Choose JW Toups and build the workplace your team deserves—and the future your industry needs.