What is it?
The Lagniappe Link is your new secret weapon for relationship-building. It transforms any product into a one-of-a-kind “thank you” experience that makes the recipient feel seen, appreciated, and emotionally connected to your brand.

How does it work?
A personalized QR code is discreetly added to a giveaway or gift. When scanned, it unlocks a special surprise, whether it’s an exclusive offer, digital reward, or personal message. It’s the emotional trigger that turns a moment into a memory.

Why it works:
People remember how you made them feel. This feature activates gratitude and emotional loyalty in a way that traditional swag simply can’t.

The advantage:
You go beyond transactions. You deliver connection, meaning, and momentum—cementing your place as more than a vendor. You become the brand they remember and refer.

What is it?
A complete brand reinforcement system built around your top customers. It keeps your brand not only visible but unforgettable by using real data to create a targeted, always-on brand experience.

How does it work?
Using BuzzLink’s eTracker, we help you identify the VIPs in your customer base, the 20% who drive 80% of your results. We then build a strategic 360° campaign using branded items, wearables, signage, and QR-enabled tools to continuously re-engage this audience and gather fresh insight with every scan.

Why it works:
It’s rooted in the Familiarity Effect, when your brand shows up repeatedly in their environment, it becomes the first one they think of.

The advantage:
You deepen both brand positioning and personal connection. It’s not just marketing, it’s mindshare, loyalty, and insight on autopilot.

 

Read more about the Familiarity Effect here.
 

What is it?
A customer intelligence tool that shows you in real time how you’re doing in the eyes of your clients. No guessing. Just truth.

How does it work?
The Net Promoter Snapshot asks one key question: “Would you recommend us?” Meanwhile, the Performance Scoreboard lets customers rate things like delivery, safety, and quality. The responses are instantly captured via QR and routed to your team.

Why it works:
Customers love fast, frictionless feedback. You get clarity without surveys or delays.

The advantage:
You prove your value, surface blind spots, and respond before the competition even knows there’s a problem. It turns feedback into foresight.

 

Read more about the Familiarity Effect here.

What is it?
A built-in feedback feature that turns your clients into co-creators of your next great idea.

How does it work?
BuzzLink-enabled items ask powerful questions like “What would you like more of?” and “How can we help you win?”, capturing fresh insight from the people who matter most.

Why it works:
When you invite people into the process, they become emotionally invested. That builds trust, loyalty, and innovation.

The advantage:
You’re not just collecting feedback, you’re building better products, services, and relationships. And your clients feel like partners, not targets.

What is it?
A storytelling feature that delivers your message in the most powerful format possible right at the moment it matters.

How does it work?
Each QR code opens a custom-branded video that can educate, welcome, explain, or thank, built around your specific audience and message.

Why it works:
Video is emotional. It’s memorable. And it bridges the gap between information and human connection.

The advantage:
You connect at scale while still feeling personal. It creates an experience, not just communication.

What is it?
A live field-reporting engine that gives leadership the truth from the ground without interrupting the work.

How does it work?
BuzzLink-enabled items let your team capture key site details instantly:

• Project Pulse: Fast snapshots of wins, blockers, and momentum.
• Vendor Snapshot: Scores on third-party safety and reliability.
• Opportunity Radar: Ideas for upsells and growth.
• Collab Breakthroughs: Creative stories worth scaling.
• Key-Contact Notes: Relationship insights for CRM.

Why it works:
It lowers the barrier to share insight and raises the quality of decisions.

The advantage:
You lead with foresight, reward smart thinking, and shape strategy from the real world, not the rearview mirror.